Skills
- Copywriting
Scheduling
Strategy
Data Analysis
Audience Targeting
- Content Planning
Content Creation
Software
LinkedIn, Facebook, Instagram, TikTok, X, YouTube
Meta Business Suite
LinkedIn Analytics
Loomly
Hootsuite
Linktree
Canva
Adobe Illustrator
I have extensive experience in social media management across a diverse range of platforms. My background includes conducting detailed market research to understand industry trends and consumer behaviours, which enables me to create accurate and effective customer personas. This detailed knowledge allows me to develop comprehensive best practices tailored for targeting specific audience segments, ensuring that content is relevant and engaging.
Furthermore, I am skilled in planning and executing robust social media campaigns designed to drive user engagement and motivate audiences to take specific actions, such as sharing content, making purchases, or signing up for newsletters. My approach combines creativity with data-driven strategies to optimise campaign performance and achieve measurable results.
2023-Present
Eon Visual Media
Charity Client
Our agency was tasked with assuming full responsibility for the social media channels, content, and overall strategy of a local charity.
Following discussions with various members of the charity, we identified three core audiences. To ensure our communication would be rooted in understanding, knowledge, and sensitivity, we conducted extensive research. Our main aim was to balance the diverse and occasionally conflicting needs of different audience segments. This step was exceedingly important, given that the services provided are directed towards individuals requiring a high level of sensitivity.
We collaborated with our design team to select brand colours, fonts, logos, and image specifications, while also revising their existing mission, values, and goals. Furthermore, our team developed templates for us to use for all social media graphics and content.
We took over their existing Facebook and Instagram accounts and established a LinkedIn profile to help gain visibility and awareness on the corporate side. This initiative yielded significant success, and the client expressed substantial satisfaction with the progress made.
2021-23
Landlord Broadband
At Landlord Broadband, the primary objective was to enhance visibility and outreach within five specific sectors: HMOs, built-to-rent, student accommodation, serviced accommodation, and social housing. To achieve this, I undertook the management and creation of content across various established social media platforms while also exploring opportunities to expand into new networks. The platforms included were Twitter, LinkedIn, Instagram, Facebook, TikTok, and YouTube.