2023-24
Eon Visual Media
At Eon Visual Media, I manage all social media profiles, including Facebook, Instagram, LinkedIn and X. I implement the quarterly strategy my manager and I created. We work together bi-weekly to plan content including blogs, carousels, videos, industry news and more. With the target audience being local companies and SMEs, our content is segmented by service. Thus, we try to focus on a theme for the month to draw interest in the wide range of services we offer. All of the graphics are edited using Adobe Illustrator.
Here are some of the highlights:
- LinkedIn followers increased by 19.3%
- Facebook organic reach increased by 49.8%
- Facebook profile visits increased by 139.4%
- Instagram followers increased by 13.7%
- Instagram content interactions increased by 100%
- Instagram organic reach increased by 100%
- Instagram profile visits increased by 29.7%
House of Light
House of Light is a charity that provides support and counselling for parents during the perinatal period, as well as offering mental health and bereavement services. We were asked to take full control of their social media channels, content and strategy. The platforms they use are Facebook and Instagram, but we recently set up a LinkedIn profile to expand their reach and awareness within the non-profit sector.
My colleague and I started by establishing brand guidelines, the target audience and the tone of voice. This was exceedingly important as the services offered are to people requiring a high level of sensitivity. With this in mind, we worked with our design team to choose the brand colours, font, logo & image specifications and amended their existing missions, values and goals.
After speaking with various members of the House of Light team, we identified three core audiences: new parents, pregnant people and their partners, and the bereaved. We conducted and collated a lot of research into the perinatal period, pregnancy, maternal and paternal mental health etc to ensure we would be speaking from a place of understanding, knowledge and sensitivity.
Next, we decided on a tone of voice and what type of language we would like to use. For example, we needed to be inclusive by engaging with fathers/partners and not alienating them with our language or chosen topics of discussion. We also wanted to be able to discuss pregnancy, newborns, parenting, etc without upsetting bereaved parents. This has been a learning experience in how to balance different, and sometimes conflicting audience segments and their particular needs.
Using templates from our design team, my colleague and I create all of the social media graphics and content. The research phase of the project started in January 2024, but we took over management and posting in March 2024. This has been a great success and the client is very pleased with our progress.
Here are some highlights since January 2024:
- We started posting on Instagram frequently
- Instagram followers increased by 70%
- Total monthly Instagram likes have increased
- Facebook followers and page likes have increased
- Facebook reached 8,032 unique users
From March 2024 to August 2024:
- Instagram reach increased by 3,000%
- Instagram profile visits increased by 555.1%
- Instagram content interactions increased by 100%
- Instagram followers increased by 855%
- Facebook reach increased by 14.3%
- Facebook organic reach increased by 13.5%
- Facebook visits increased by 30.3%
- Facebook content interactions have increased by 90%
- Facebook followers have increased by 4.3%
- Facebook page likes have increased by 5.2%
- Facebook link clicks have increased by 168.4%
2021-23
Landlord Broadband
At Landlord Broadband, the aim was to reach five sectors: HMOs, Built to Rent, Student Accommodation, Serviced Accommodation and Social Housing. To do this, I managed and created content for several existing social media sites as well as expanded into new networks where possible. These platforms included Twitter, LinkedIn, Instagram, Facebook, TikTok and YouTube.
We aimed to increase brand awareness within the target audiences. This top-of-funnel activity was substituted with other marketing efforts such as leaflets, email campaigns, paid advertising and SEO to drive people towards action.
Here are some highlights:
- 6.2% audience increase on Twitter.
- 75.3% audience increase on LinkedIn.
- 104% audience increase on Instagram.
- 136.4% audience increase on Facebook.
- We created a TikTok account.
- We began posting on Instagram.
- We began uploading on YouTube.
- The average engagement rate on Facebook grew by 30.6% from 2021-22 to 2022-23.