2023-24
At Eon Visual Media, I am solely responsible for creating and launching a monthly newsletter to inform clients about recent projects and relevant industry news.
2021-23
In collaboration with other members of the Landlord Broadband marketing team, I have been involved in the copywriting, creation, and launching of ten newsletters during my employment. To be more specific about the process, these email newsletter projects involve researching your assigned sectors, copywriting, collating the research, proofreading, and much more. These newsletters are produced and distributed using Mailchimp and then published on WordPress.
Here are some of the key statistics from these email newsletter campaigns:
- The open rate increased by 28.6% from 2021 to 2023
- The click-through rate increased by 12.5% from 2021 to 2023
- The number of subscribers increased by 39.7% from 2021 to 2023
More specifically, during the summer of 2022, we made various changes to the newsletter. We redesigned the layout of the newsletter and began including links to our most recent YouTube content. Moreover, I began promoting the newsletter on social media with a video that encourages the audience to subscribe. Compared to the analytics of the previous newsletter before these changes were implemented:
- The open rate increased by 13.5%
- The click-through rate increased by 37.5%
- The number of subscribers increased by 12.3%
Below are links to the newsletter which I managed the creation of.
Spring Newsletter 2023
This content is the property of Landlord Broadband. I do not claim any copyright or ownership over this content.
Winter Newsletter 2021
This content is the property of Landlord Broadband. I do not claim any copyright or ownership over this content.
Autumn Newsletter 2021
This content is the property of Landlord Broadband. I do not claim any copyright or ownership over this content.
Summer Newsletter 2021
This content is the property of Landlord Broadband. I do not claim any copyright or ownership over this content.