Skills
- Copywriting
Audience Targeting & Segmentation
Topical Research
A/B Testing
Campaign Planning
CRM Integration
Compliance
Software
Mailchimp
Google Analytics
Pipedrive
Salesforce
2023-Present
Eon Visual Media
At Eon Visual Media, I collaborate with a colleague to strategise, develop, launch, and manage a monthly email campaign. By segmenting our audience based on industry, we are able to deliver pertinent blogs, case studies of our recent projects, and the latest information relevant to the industry to our subscribers.
2021-23
Landlord Broadband
During my tenure at Landlord Broadband, I collaborated with colleagues within the marketing team to research, create, edit, proofread, and manage a quarterly newsletter. These newsletters were intended to inform subscribers of the latest industry news, as well as case studies of recent projects we had undertaken.
After analysing the performance metrics of previous newsletters, I chose to implement a series of changes aimed at increasing the number of subscribers and improving engagement. This included: