Paid Ads - Ayeisha Thompson

Skills

Strategy

Campaign Planning

Data Analysis

Copywriting

Conversion Tracking

Audience Targeting & Segmentation

Software

LinkedIn Campaign Manager

Google Ads

Google Merchant Center

Google Tag Manager

Google Analytics

I have ample managing paid ad campaigns on platforms like LinkedIn and Google Ads. My expertise covers the entire process, from market research and campaign planning to monitoring and analysis.

2023-Present

Eon Visual Media

I help to develop and launch a monthly paid ad campaign on LinkedIn that aligns with the relevant social media theme for that period. These campaigns are strategically designed to enhance our company’s visibility and foster awareness of our services within the UK market.

By leveraging targeted content and engaging visuals, we aim to reach a wider audience and showcase our unique value proposition. Additionally, we analyse performance metrics from each campaign to refine our approach and ensure we are effectively connecting with our target demographic. This ongoing effort is crucial for building our brand presence and establishing strong relationships within the industry.

Manufacturing Client

I took over several underperforming ad campaigns and optimised them to improve their performance. In addition, I developed new campaigns across search, shopping, and display networks to expand reach and drive results.

This optimisation involved a range of tasks, including implementing various on-page modifications, adhering to best practice recommendations, updating audience targeting and keyword strategies, refreshing headlines and descriptions and other such enhancements.