Case Studies - Ayeisha Thompson

Skills

Copywriting

Proofing

Topical Research

Keyword Research

SEO

CMS Proficiency

Content Planning

Software

WordPress

Google Search Console

Google Analytics

Semrush

Moz

Yoast SEO

Rank Math

Hotjar

My copywriting experience includes the creation of case studies. In crafting this type of content, my objective is to educate the reader regarding a specific project or body of work, to provide an insightful overview of the process involved, and to encourage consideration of a particular product or service.

Presented below are several case studies that I have authored or that highlight projects with which I have been directly involved.

2023-Present

Eon Visual Media

Development & Marketing for Hull KR Shop

Hull KR asked us to develop an e-commerce platform for the sale of their merchandise. I ensured that the website was optimised for search engines, facilitating its ranking for all relevant search terms. Furthermore, I conducted A/B testing utilising a Shopify plugin to evaluate the effects of modifying button colours and to ascertain whether having players model the merchandise would enhance sales.

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This content is the property of Eon Visual Media. I do not claim any copyright or ownership over this content.

Digital Marketing for Weedon Direct

Following the successful completion of our initial project with Weedon Direct, we were invited to extend our SEO support. This engagement included the ongoing maintenance of SEO enhancements and the implementation of necessary updates. Additionally, we took on the responsibility of creating and managing their Google Ads campaigns, utilising data-driven insights to optimise conversion rates.

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This content is the property of Eon Visual Media. I do not claim any copyright or ownership over this content.

Social Media Support for House of Light

We collaborated with House of Light to manage their social media platforms with the objective of enhancing visibility and engagement. By segmenting their audience into three distinct groups, we ensured that all service users could access content tailored to their specific circumstances without invoking any sensitivities. As a result, we successfully expanded their reach, engaged new audiences, and stimulated word-of-mouth referrals from existing service users.

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This content is the property of Eon Visual Media. I do not claim any copyright or ownership over this content.

Website & SEO Support for Weedon Direct

Eon Visual Media provides a wide range of services that require collaboration between different departments. To accurately portray this process, I learned to convert the complexity of each department’s work into informative, but comprehensible stages. It was important to explain what was done as well as the impact it had on the client. In this instance, the work completed for Weedon Direct contributed to their sales tripling!

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This content is the property of Eon Visual Media. I do not claim any copyright or ownership over this content.

2021-23

Landlord Broadband

I have authored a series of case studies for Landlord Broadband, which detail the installation process, the steps involved, and an overview of the services offered by the company. Given the prevalence of technical terminology in this industry, it was essential to present the information in a manner that is accessible to landlords while preserving the integrity of the technical content. Additionally, PDF versions of the case studies were produced to enhance visual appeal and facilitate easier sharing.